According to the Keeping Current Matters, while the housing market may appear calm on the surface, the data tells a different story. Signs are pointing to growing buyer activity—and it could be the right time to take another look at your selling plans.

What Search Trends Reveal About Buyers

One of the clearest indicators of buyer interest is online search behavior. According to Google Trends, searches for terms like “home for sale” have been climbing steadily throughout the year. In fact, activity reached a high point in mid-July, showing that more people are actively exploring the housing market.

San Francisco is witnessing a remarkable resurgence driven by artificial intelligence (AI) innovation, bringing new energy to both the commercial and luxury residential real estate markets. Major tech players are reaffirming their confidence in the city, and their expanding presence is fueling a wave of wealth creation that is reshaping high-end housing demand.

Buyers Haven’t Stopped Looking

Even with elevated mortgage rates and home prices, buyers remain engaged. They’re browsing listings, watching market shifts, and waiting for the right opportunity. This persistence signals something important: while demand may not match the frenzy of the pandemic years, motivated buyers are still out there—and they’re ready to act when the right home appears.

What This Means for Sellers

If you’ve been waiting to list because you weren’t sure demand existed, this data suggests otherwise. Selling today doesn’t require a flood of offers—just the right one. And that buyer could already be searching for a home like yours.

 

Thinking about selling? The right buyer may already be searching for a home like yours. Contact us today to learn how we can position your property to stand out in this shifting market.

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Source: keepingcurrentmatters.com